Tradeshows – Getting Started & Next Steps

Ideas for Trade Show Booths that Work You want to get a positive return of investment from your trade show booth considering the amount of time, effort and money you spent setting it up. If you want to make your exhibit a must-see destination for trade show patrons, it is essential that you come up with a unique trade show concept and promotional plan. You need to have a novel and inspired marketing strategy that will make your display area distinct from the others and draw in the crowds. A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Go around a trade hall and observe what the others are doing with their exhibits. Pay heed to the booths that have a constant crowd and talk with their personnel about their techniques to hook customers. So what are some trade show ideas that can help your booth lure buyers?
Smart Ideas: Services Revisited
To be visible in the exhibition hall, use a big signage and bold graphics in your display area. You can make your booth distinctive from the rest by suspending tall hanging display signs over it, and make it easier to locate and find your booth. Hanging signs that have unique forms can likewise solicit people’s attention. Below, use the trade show flooring as a marketing tool by imprinting big and appealing promotional offers on the tiles and carpet. Make sure the text is facing the aisle so visitors can instantly and conveniently see your message as they walk by.
Study: My Understanding of Options
You can hold raffles and fun games related to your industry which are more interesting than the brochures your competitors are handing out. Before winning a prize, attendees need to register and receive a ticket printed with information about your company. You can use the list of attendees for selling your product or service after the event. To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. How about a professional shoe shine service so your staff can talk to prospects about your company while their shoes are being polished? You can also host a wireless charging station and collect lead information from users as they wait for their mobile phones to be charged. Take advantage of people’s fondness for pictures by having a photographer on standby who can take attendees’ photos in front of your logo. Knowing that people have a tendency to keep their photos, the pictures with your logo will continuously promote your business long after the trade event is over. The photos can also boost your company’s social media presence as you can tag the visitors on the pictures and post them on social media channels to be seen by all of their friends.